About SeliHang
The Heart of Our Studio
Our story, team, gallery, and achievements — discover what makes SeliHang a sanctuary for beauty artistry.
Brand Narrative
A Sanctuary for Beauty Artistry
Founded in the heart of Gangnam, SeliHang was born from a passion for the artistry behind Korean beauty. We believe makeup is not merely cosmetic — it is a language of confidence, creativity, and self-expression.
Est. 2018 · Gangnam-gu, Seoul
Mission
To nurture the next generation of makeup artists through world-class education, blending traditional K-beauty techniques with contemporary editorial artistry.
Vision
To become Asia's most respected makeup academy — where every student discovers their unique artistic voice and graduates with the confidence to shape the future of beauty.
Our Journey
- 2018
SeliHang is Born
Opened our first studio in Gangnam with a vision to redefine K-beauty education through artistry and mentorship.
- 2019
First Graduating Class
Welcomed 48 pioneering students who would go on to work with top beauty brands and editorial agencies across Seoul.
- 2021
Online Academy Launch
Expanded globally with our digital curriculum, bringing K-beauty techniques to aspiring artists worldwide.
- 2023
Editorial Partnership
Partnered with Vogue Korea and leading fashion weeks to provide backstage training and graduate placements.
- 2025
2,500+ Alumni Network
Celebrated a thriving community of certified artists, with studios and freelance careers spanning 12 countries.